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What does it mean?

Understanding customers across the product lifecycle

has become noisey, complex, and bifurcated.

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Insights
Analyze & Learn
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Acquisition
Growth & Reach
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Launch
Release & Deploy
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Development
Build & Iterate
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Design
Prototype & Validate
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Ideation
Discovery & Research

my philosophy revolves around one person doing more with less, in todays tech landscape.

CUSTOMERS

Customers are unaware of their own productivity and their adoption is a function of overcoming this cognitive load. Watching them use products is the most important observation to make.

80% of users, leverage 20% of a product.

Products

Design and development are more intertwined and the best products are those built by teams running across the disciplines using advanced tooling and frameworks to ship faster, cheaper, and more customizable.

The future of all products is AI-layered.

Data

Data is only as good the data you know you don't have, the context of the data you do have, and your understanding of the personas generating the data - as we move to a post algorithmic world.

Distribution is more important than data.